AMC Eyeliner Gel 77 – the cult gel eyeliner that has conquered the world - INGLOT Malta

77 Black Line

Barbara Palvin in AMC Eyeliner Gel 77

#1 INGLOT GLOBAL BESTSELLER

A new definition of classic eye makeup.

AMC Eyeliner Gel 77 is a true global bestseller that has captured the hearts of makeup lovers around the world since its launch in 2008. With its legendary, intensely black, waterproof gel formula, it has achieved iconic status in the beauty industry — now available in 96 countries.

More than just a cosmetic, it’s a tool that has redefined eye makeup, setting new standards for precision, staying power, and colour intensity.

Why is AMC Eyeliner Gel 77 the #1 INGLOT GLOBAL BESTSELLER?

The iconic 77 Black — a line that became a symbol.

A line drawn with AMC Eyeliner Gel 77 is intensely black, matte, and impeccably sharp. The formula doesn’t smudge, transfer, or flake, and its waterproof wear keeps your eyeliner perfectly in place for hours — even in the most demanding conditions.

It’s a gel eyeliner beloved by professional makeup artists and everyday users alike.

Global reach — from Broadway to the world’s fashion capitals

From New York to Paris and Tokyo, AMC Eyeliner Gel 77 has supported makeup artists at top fashion shows, global campaigns, and cultural events.

It also featured in the limited-edition WICKED by INGLOT collection, created in collaboration with the iconic Broadway musical Wicked. Proof that 77 is an eyeliner with global DNA — a part of the story of art, fashion, and makeup.

For the global relaunch campaign, we invited Barbara Palvin — one of the world’s most recognisable models.

Her timeless beauty and modern elegance perfectly embody the spirit of AMC Eyeliner Gel 77 — a product that has long stood as a symbol of precision, sophistication and enduring style.

Two icons — of beauty and of makeup — united in one unforgettable campaign.

Excellence sealed in the formula

Key features of AMC Eyeliner Gel 77

- Waterproof, fast-drying formula

- Deep, pure black colour from the first stroke

- Creamy, easy-to-work texture

- Perfect matte finish

- No smudging, no flaking

- Available in 25 shades — from classic black to blue, green, gold and white

- Can also be used as an eyeshadow

It’s more than an eyeliner — it’s a tool that blends technical precision with artistic freedom.

Val Garland’s Technique — Perfection Along the Lash Line

World-renowned makeup artist Val Garland swears by the Perfect Eyeliner technique: a thin, precise line drawn right along the lash line to open up the eyes and create a subtle, natural lift.

Thanks to AMC Eyeliner Gel 77’s creamy, easy-to-control formula and the ultra-fine 31T precision brush, anyone can achieve this look — combining effortless simplicity with professional-level precision.

An Icon in the Hands of the Stars

AMC Eyeliner Gel 77 is a must-have in the kits of top celebrity makeup artists — prized for its intense pigmentation, long-lasting performance, and unbeatable reliability, whether on set, on stage or in everyday wear.

ICONIC SET — best recommendation.

Want a professional result at home? Choose the ICONIC SET: AMC Eyeliner Gel 77 + 31T brush + a few drops of Duraline.

This trio delivers:

- easier application

- extended wear

- deeper colour payoff

- pro-level precision

- maximum product efficiency

An eyeliner you’ll love

AMC Eyeliner Gel 77 is effortless to use — perfect not only for professionals, but also for anyone starting their eyeliner journey.

From a delicate everyday line to a bold, graphic evening look, its smooth, intuitive formula makes it easy to create any style with confidence.

Summary — why choose AMC Eyeliner Gel 77?

- #1 INGLOT GLOBAL BESTSELLER since 2008

- Available in 96 countries worldwide

- Loved by professionals and everyday users

- The iconic 77 black — a symbol of precision and perfection

- A waterproof, reliable gel eyeliner with truly iconic status

AMC Eyeliner Gel 77 is more than an eyeliner. It’s an irreplaceable classic.